Marketing Analyst                                                                       September 2017 - December 2017

3M Fall Protection, London, Ontario

  • Presented recommendations on which SKUs of a US product line extension should be brought into the Canadian market based on analysis of US and Canadian sales data for comparable products

  • Analyzed an opportunity to offer traditional B2B products in a B2C retail environment to displace competitors
    • Performed store walkthrough to assess competitor product offering
    • Presented recommendation to team of 6 different SKUs to carry, along with pricing

Marketing Intern                                                                                 September 2016 - August 2017

3M Fall Protection, London, Ontario

  • Managed a year-long project to update and rebrand a variety of product and price catalogues
  • Planned the four week, 16-venue, cross-Canada 3M Safety Roadshow with a budget of over $100,000
    • Created promotional material including webpages, promotional videos, posters and emails
    • Tailored program offering and schedule to each client event based on their needs
    • Organized weekly logistics for team of 10-20 including staff scheduling, travel and accommodations, product samples and more 
    • Resulted in an average of 25% sales increase year over year for each account visited and over 1,100 workers trained
  • Created marketing communications materials for over 10 product introductions including distributor packages, sell sheets, presentations, advertisements, social posts, pricing files, and more

 

Freelance Web Designer                                                                         May 2014 - December 2014

Aurora, Ontario

  • Created a website for an HR consulting firm using Squarespace templates
  • Continued to update and edit design based on the customers’ request
  • Assisted design company in data migration to new website including categorizing of all content in Microsoft Excel